ICT has progressed to a point where it makes no sense for businesses to use single or one-dimensional channels. Today, the advent of social networks, social media and other interactive platforms means that any sized business in any sector or industry can extend their reach to a wide audience immediately. Omni-channel communication has become the order of the day.
Communication Genetics, a leader in advanced digital communication solutions and services, has partnered with Business Process Management (BPM) specialist to enhance the value of next generation data processing technology. With data growing at an unprecedented level and research suggesting that 50 billion devices will be connected by 2025, the critical trends of Internet of Things (IoT), big data, the cloud and digitisation will continue to impact on ICT strategies.
The world of digital communication has forced businesses to rethink their approach to customer interaction and service. Today, communication drives the customer experience and this is the core around which Communication Genetics operates.